Hellofrom debuts first summer concept store
in the heart of Sani Resort.
Hellofrom debuted their first summer experiential concept store in the heart of Sani Resort, World’s Leading Luxury Green Resort. Hellofrom’s sustainable values and philosophy came alive in this brand new resort concept store, a multi sensorial and purposeful space, that celebrates Greek creativity offering a novel and transformative retail experience.
Mixing thoughtful design, creative magic and a sustainable logic, hellofrom recreates an archetypal Greek summer holiday and plays on this nostalgia to offer the first Sani-inspired sustainable collection and a series of pop up events and retail activations that showcase Greek creativity at its best. The walks in the golden dunes, the reeds swaying in the gentle morning breeze, the nightingale songs, the wild herb aromas, the careless strolls in the shade of pine trees, become the creative references and source of inspiration for this project.
The design of the store stays true to the brand’s sustainable ethos, while it draws inspiration from the surrounding landscape. The interior is at first glance memorable, and upon further review, meaningful and masterful in the messages it communicates. Recycled cardboard tubes were used for the walls and furniture, echoing the nearby wetlands at Sani, while the store’s muted palette of furniture and fixtures takes cues from the landscape. The store is an inviting place that offers guests a stunning curation of Greek and international brands, as well as the limited-edition hellofrom Sani collection. Reflecting the brand’s minimalist aesthetic and love of travel, the hellofrom Sani collection translates the Greek summer spirit into sustainable objects that immortalise the most joyful memories from a summer spent in Sani.
