RIMOWA’s Powder Blue

Slow travel: Rimowa introduces Powder Blue. The beginning of a journey is often defined by anticipation, by the objects we choose to accompany us, and the rituals that surround movement itself. With its new Powder Blue collection, Rimowa introduces a softer, more reflective expression of travel. The gentle blue hue brings a welcome sense of calm to the brand’s iconic silhouettes, transforming luggage from a practical necessity into an object that carries emotion as well as belongings.  Inspired by winter skies and the quiet optimism of new beginnings, the collection applies the gentle blue hue to some of the brand’s most recognisable designs. Available across the Distinct Cabin, Original Cabin Twist, and Personal Aluminium Cross-Body Bag, it balances craftsmanship with a sense of playfulness. The collection captures something of contemporary travel itself: thoughtful, intentional, and increasingly shaped by the experience of the journey rather than the destination alone. In a world that increasingly values calm over excess, Powder Blue arrives as a reminder that luxury is often found not in what draws attention, but in what creates a feeling.

hellofrom Athens City Guide

Print holds a special value for us. It invites you to slow down, and offers a different rhythm that allows space for imagination, attention, and reflection. There is something deeply tactile about the experience: the texture of paper, the turning of pages, the scent of a book, the magic thread between images and words. These small physical gestures encourage a more mindful way of engaging with stories, places, and ideas. We created the hellofrom city guides as an antidote to the digital noise; a physical sanctuary for the thoughtful traveller. It is a slow, deliberate journey, bound in print, meant to be collected and kept. The hellofrom Athens kiosk Let’s Create Together From retail to hospitality and creative projects, we believe in partnerships that inspire positive impact. Contact Us https://hf.upgrowth.gr/wp-content/uploads/2026/03/video_1779645047254.mp4https://www.youtube.com/watch?v=XHOmBV4js_E

hellofrom Edinburgh City Guide

Sir Ian McKellen says hellofrom Edinburgh shop now Print holds a special value for us. It invites you to slow down, and offers a different rhythm that allows space for imagination, attention, and reflection. There is something deeply tactile about the experience: the texture of paper, the turning of pages, the scent of a book, the magic thread between images and words. These small physical gestures encourage a more mindful way of engaging with stories, places, and ideas. We created the hellofrom city guides as an antidote to the digital noise; a physical sanctuary for the thoughtful traveller. It is a slow, deliberate journey, bound in print, meant to be collected and kept.

Aesop Travel

Arrival & Departure: A sanctuary in your carry-one   There is a quiet beauty in the rituals that accompany travel. The anticipation of a journey, the rituals of packing, and the small comforts carried along the way all shape the experience Aesop’s Arrival and Departure kits transform these transitional moments into acts of care, bringing together thoughtfully selected essentials designed to restore comfort and a sense of familiarity wherever the journey leads. Compact, practical, and beautifully considered, they reflect Aesop’s characteristic attention to simplicity, functionality, and sensory experience. Familiar formulations, botanical aromas, and thoughtful design transform everyday routines into small moments of comfort and restoration while on the move. More than travel companions, the Arrival and Departure kits celebrate the rituals that surround travel itself; a reminder that journeys are often defined not only by where we go, but by how we experience the moments in between. The Departure kit focuses on life in transit, combining travel-sized formulations such as toothpaste, mouthwash, hand balm, facial cleanser, and hydrating skincare designed to refresh and restore during long journeys. Arrival, meanwhile, is centred on restoration and renewal, with a selection of cleansing, nourishing, and hydrating products designed to help travellers settle into a new destination with ease.   Departure includes: Resurrection Rinse-Free Hand Wash (50ml) Resurrection Aromatique Hand Balm (15ml) Blue Chamomile Facial Hydrating Masque (15ml) Immediate Moisture Facial Hydrosol (50ml) Rosehip Seed Lip Cream (6ml) Mouthwash (50ml) Toothpaste (10ml)      Arrival includes: Shampoo (50ml) Conditioner (50ml) Geranium Leaf Body Cleanser (50ml) Rind Concentrate Body Balm (50ml)    

From paper cup to city guide

Hellofrom Edinburgh is the first sustainable city guide in the world! It is the first of a series of city guides that offer modern travellers a wealth of unique, aesthetic experiences that make beautiful memories, inspire change for a better tomorrow, and reflect the ethos of hellofrom. It is an object for inspiration and beyond. For us, what started as a design-conscious city guide soon became much more. It was a simple realization that the world is changing and so should we, and that the old way of just recommending beautiful places is no longer enough. At that pivotal moment, we realized the need to move from think tanks to action tanks, and weave a sense of purpose through our city guide. That said, all the places recommended in this book have been selected not only on the basis of their quality and aesthetic-inspiring dimension, but also on the responsibility they take to the planet. What mattered most was their shared aim to inspire change and create a better tomorrow. hellofrom Edinburgh city guide £20 Hellofrom Edinburgh is a portrait of the capital of Scotland that reveals a unique insight into the places that exemplify the spirit, heritage and vibrancy of Edinburgh. Created by award-winning hellofrom, hellofrom Edinburgh is a design- conscious city guide that offers modern travellers as well as discerning locals a grand tour of design, food, culture and lifestyle in Edinburgh. All places are meticulously researched not only on the basis of quality and aesthetics, but also in regard to their desire to inspire change for a better tomorrow. Innovative shops, vibrant cultural spaces, a thriving café culture and restaurants that celebrate the finest Scottish produce – all these places create a wealth of unique experiences that reflect the philosophy and ethos of hellofrom. Illustrated with original photography and copy the hellofrom Edinburgh city guide becomes an object for inspiration and beyond. DETAILSMaterials: FSC certified paper. Hardcover, stitched binding. Features: 144 pages, over 136 original photographs. Dimensions: 150 x 210 x 20 mm.Language: EnglishISBN: 978-618-00318-1-2   Published in April 2022 by hellofrom Ltd. the first sustainable city guide in the world Printed in Greece on FSC certified uncoated paper. This edition is produced on high quality paper in an environmentally friendly and resource-efficient manner. The pioneering paper combines chemistry and artistry, using disposable paper coffee cups destined for landfill and transforming them into beautiful paper. 5-2048×1444 7-2048×1440 6-2048×1441 8-2048×1442 Edinburgh An amalgam of history, culture, nature, and an ever-evolving identity, artfully balancing the old with the new, Edinburgh is a spectacular postcard from the past which engulfs the senses and evokes the emotions. And therein lies the beginning of fascination about this fairy-tale city of shifting light, changing skies, and the unexpected that is yet so familiar. Whether walking among the grand Georgian buildings of the New Town, or getting lost in the mysterious cobbled pends and closes of the medieval Old Town, there is always something that arouses a memory. And the enchanting stories of old times and different eras await exploration. ‘Piled deep and massy, close and high, mine own romantic town!’  Sir Walter Scott https://hf.upgrowth.gr/wp-content/uploads/2025/10/video-panel-8012D7AA-BA55-4BCA-928D-0870DD4E6AF4.mp4https://hf.upgrowth.gr/wp-content/uploads/2025/10/video-panel-4DB33575-E34B-4D20-8768-535F7470ED6C-1.mp4https://hf.upgrowth.gr/wp-content/uploads/2025/10/video-panel-5277EFDA-487D-4369-A02A-6DB4C906BE5E.mp4

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