Hellofrom Athens Kiosk
hellofrom Athens comes alive hellofrom launches first Athens City Guide with colourful kiosk in the heart of Athens’ luxury fashion district This July, hellofrom published hellofrom Athens City Guide, the second destination to be featured in its ongoing series of sustainable city guides. The book offers a highly curated exploration of Athens and showcases the city’s cultural, dining and hospitality highlights, as well as hidden gems. The guide is made in Greece and is produced on high-quality FSC paper in an environmentally friendly and resource-efficient manner. Hellofrom uses pioneering paper made from disposable paper coffee cups destined for landfill and given a second chance. Reflecting the ethos of hellofrom, hellofrom Athens city guide becomes an object for inspiration and beyond. The hellofrom Athens kiosk – reviving traditional newsstands To mark the release, hellofrom has launched a kiosk on Voukourestiou & Valaoritou Street. The kiosk is the first in a planned series of seven, all in prime locations in the city centre. This takeover is part of hellofrom’s initiative to celebrate the historic and much-loved newsstands and return them to their former glory. Overlooking the splendid setting of Athens’ luxury retail district, the historic newsstand on Voukourestiou Street, a landmark for residents and visitors, is once again shining thanks to hellofrom’s visionary revamp. It opened on October 1st, and will host a series of brand activations and pop-up events that celebrate Greek creativity. This initiative adds another dimension to the itinerant hellofrom Athens project, where creative magic and immersive experiences aim to enhance the quality and beauty of editorial content. The restored newsstand displays hellofrom Athens city guide, transforming the small newspaper and magazine outlet into an eye-catching mini bookshop. The kiosk mimics the same terracotta hue as the Athens icon on the guidebook’s cover and draws on the terracotta antefixes adorning substantial buildings in classical Athens. Hellofrom experts will be there to inform locals and visitors about the guidebook, inviting them to explore a highly curated city guide and embark on a literary journey. “We aim to revive the traditional Greek newsstands and restore them to their original function, meaning to become a reference point for culture, information and social gathering. In this respect, we are hosting a series of pop-up events in collaboration with other brands, offering visitors and locals a rich, immersive experience of Athens’ vibrant culture.” hellofrom founder Dr Roxani Faltzi.
Monocle Cafe-Paris
Monocle, le café-boutique londonien arrive à Paris Décoré par le cabinet Kann Design, le lieu est organisé en différents espaces. Un premier coffee shop, qui sert, le matin, du café de la brûlerie Ten Belles, des viennoiseries de Terroirs d’Avenir et des sandwichs japonais de Yabaï Sando. Tandis qu’en soirée, on peut y commander un verre de vin ou des cocktails. Pourvu également d’une sélection fine de livres et de magazines internationaux, il se poursuit dans une boutique estampillée Monocle, où venir s’offrir des vêtements intemporels, des objets pour la maison et des collaborations inédites. Autant de bonnes raisons d’y faire un tour. 16 Rue Bachaumont
Hellofrom Sani
Hellofrom Sani store The design of the store stays true to a sustainable ethos, while it draws inspiration from the Sani wetlands, and the surrounding landscape. Recycled cardboard tubes were used for the walls and furniture, echoing the nearby wetlands at Sani, and the bee’s camp. The store’s muted palette of furniture and fixtures takes cues from the landscape (the sand, the concrete, etc). The store resonates with memories from a Greek summer spent in Sani.
