The Naxos Apothecary
The Naxos Apothecary: An island sensibility in the heart of Athens Tucked into the heart of Athens, The Naxos Apothecary offers a quieter kind of retail experience, a measured contrast to the city outside. Inspired by the Cycladic island of Naxos, its herbs, history, and tradition of natural remedies, the Naxos Apothecary carries an island sensibility into an urban setting. Natural ingredients, bespoke formulations, and a respect for everyday ritual shape the space. The scent of sun swept herbs lingers in the air; glass and paper add texture; shelves are arranged with quiet order as light falls across clean surfaces. Each detail reflects a slower approach to care. And everything feels considered without being staged. It feels like a moment of calm in the city, a place to slow down, and to carry a sense of mindfulness back into everyday life.
Hellofrom Athens Kiosk
hellofrom Athens comes alive hellofrom launches first Athens City Guide with colourful kiosk in the heart of Athens’ luxury fashion district This July, hellofrom published hellofrom Athens City Guide, the second destination to be featured in its ongoing series of sustainable city guides. The book offers a highly curated exploration of Athens and showcases the city’s cultural, dining and hospitality highlights, as well as hidden gems. The guide is made in Greece and is produced on high-quality FSC paper in an environmentally friendly and resource-efficient manner. Hellofrom uses pioneering paper made from disposable paper coffee cups destined for landfill and given a second chance. Reflecting the ethos of hellofrom, hellofrom Athens city guide becomes an object for inspiration and beyond. The hellofrom Athens kiosk – reviving traditional newsstands To mark the release, hellofrom has launched a kiosk on Voukourestiou & Valaoritou Street. The kiosk is the first in a planned series of seven, all in prime locations in the city centre. This takeover is part of hellofrom’s initiative to celebrate the historic and much-loved newsstands and return them to their former glory. Overlooking the splendid setting of Athens’ luxury retail district, the historic newsstand on Voukourestiou Street, a landmark for residents and visitors, is once again shining thanks to hellofrom’s visionary revamp. It opened on October 1st, and will host a series of brand activations and pop-up events that celebrate Greek creativity. This initiative adds another dimension to the itinerant hellofrom Athens project, where creative magic and immersive experiences aim to enhance the quality and beauty of editorial content. The restored newsstand displays hellofrom Athens city guide, transforming the small newspaper and magazine outlet into an eye-catching mini bookshop. The kiosk mimics the same terracotta hue as the Athens icon on the guidebook’s cover and draws on the terracotta antefixes adorning substantial buildings in classical Athens. Hellofrom experts will be there to inform locals and visitors about the guidebook, inviting them to explore a highly curated city guide and embark on a literary journey. “We aim to revive the traditional Greek newsstands and restore them to their original function, meaning to become a reference point for culture, information and social gathering. In this respect, we are hosting a series of pop-up events in collaboration with other brands, offering visitors and locals a rich, immersive experience of Athens’ vibrant culture.” hellofrom founder Dr Roxani Faltzi.
Monocle Cafe-Paris
The Monocle world arrives in Paris Set within one of Paris’s most beautiful neighbourhoods, Monocle Café Paris brings together coffee, design, and publishing, in a way that feels distinctly aligned with l‘art de vivre parisien. Small in scale but influential in spirit, it offers a calm corner of the city that values quality, simplicity and human connection and feels like a natural meeting point for readers, travellers, creatives, and locals moving through the city. A place for creative gatherings and meaningful conversations, shaped by the quiet rituals of urban life. Inside, warm wood, soft lighting, and carefully arranged objects create a space that feels both intimate and cosmopolitan. Designed by Kann Design, the interiors move naturally between coffee shop, reading room, boutique, and meeting place — reflecting Monocle’s distinctive approach to hospitality and culture. Mornings begin with specialty coffee from Paris-based roaster Ten Belles, pastries, pastries from Terroirs d’Avenir, and Japanese sandos from Yabaï Sando, while evenings shift toward wine, cocktails, and conversations carried late into the day. Alongside Monocle’s own publications, visitors will also find a carefully curated selection of the finest international titles, reinforcing the café’s role as a place of discovery and creative exchange.
Hellofrom Sani
Hellofrom debuts first summer concept store in the heart of Sani Resort. Hellofrom debuted their first summer experiential concept store in the heart of Sani Resort, World’s Leading Luxury Green Resort. Hellofrom’s sustainable values and philosophy came alive in this brand new resort concept store, a multi sensorial and purposeful space, that celebrates Greek creativity offering a novel and transformative retail experience. Mixing thoughtful design, creative magic and a sustainable logic, hellofrom recreates an archetypal Greek summer holiday and plays on this nostalgia to offer the first Sani-inspired sustainable collection and a series of pop up events and retail activations that showcase Greek creativity at its best. The walks in the golden dunes, the reeds swaying in the gentle morning breeze, the nightingale songs, the wild herb aromas, the careless strolls in the shade of pine trees, become the creative references and source of inspiration for this project. The design of the store stays true to the brand’s sustainable ethos, while it draws inspiration from the surrounding landscape. The interior is at first glance memorable, and upon further review, meaningful and masterful in the messages it communicates. Recycled cardboard tubes were used for the walls and furniture, echoing the nearby wetlands at Sani, while the store’s muted palette of furniture and fixtures takes cues from the landscape. The store is an inviting place that offers guests a stunning curation of Greek and international brands, as well as the limited-edition hellofrom Sani collection. Reflecting the brand’s minimalist aesthetic and love of travel, the hellofrom Sani collection translates the Greek summer spirit into sustainable objects that immortalise the most joyful memories from a summer spent in Sani.
